OTT services have grown rapidly in popularity over the past few years.
People can now watch various genres of content anytime OTT Streaming and anywhere.
With subscription costs climbing and additional payments required,
attention is shifting toward free streaming platforms.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
How did OTT services begin?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
As content became available through portable devices,
the user base grew rapidly.
As outdoor activities decreased during COVID,
OTT usage increased dramatically.
The appeal and limits of OTT services
OTT allows users to watch what they prefer on demand.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
But there are downsides as well.
Growing costs create frustration for users.
User sensitivity to pricing continues to grow.
What is ad-supported streaming?
Free streaming provides content at no cost in exchange for watching ads.
Users can watch movies and shows without financial burden.
FAST services are becoming more popular.
Both users and providers benefit from the ad model.
Why ad-based platforms are rising
FAST is a rapidly spreading trend in streaming.
Economic pressure pushed FAST growth.
Emerging FAST platforms are gaining attention.
With news, sports, and entertainment, interest continues to rise.
In conclusion
Cost pressure drives users toward free platforms.
Finding the right platform is part of the experience.
Content consumption will keep evolving.